Moderation in Epicureanism

What I most liked about Epicureanism is that once one has reached the highest static pleasure, the pleasure itself cannot be increased further by quantity. If one is satisfied by eating only bread and water to appease hunger, then this will do, no need to gorge oneself on caviar. This aspect of moderation is a breath of fresh air, and is an ageless issue that ties ancient life with modernity. The consumer culture that modernity has engendered is staggering, as many aspire to live the "glamorous" lifestyle. One cannot simply be happy with domestic bliss, must have the "it" car or the "it" bag. I mean, what makes something an "it" anyway? So, it this theory of living a simple life, that I applaud Epicurus.